I fix frontend messes
AI-generated or otherwise.
If I don't fix it, you don't pay.

What I Do
Find the problem
- Audit your codebase
- Identify duplication and technical debt
- Map what's slowing your team down
Fix it
- Remove duplication (DRY)
- Set up foundations that scale
- Remove what shouldn't be there
The proof
- Your team moves faster
- If it's not better, you don't pay
Ready to fix the mess?
Free call to find out what's slowing you down

Testimonials: The True Measure of Success
Paul was part of a challenging transformation programme. He was able to adapt and deliver under ever changing circumstances as the team grew and the complexity of the business and technical solution increased.
Paul's involvement laid the foundations that helped develop a significant public-facing digital offering.
His experience took the risk away from the frontend, and contributed to building a robust software platform.
Paul eradicated the manual steps in our development pipeline that stopped our developers from working on features.
Thanks to his help, we were able to refactor our application to use modern frontend techniques.
This has allowed us to scale our business and gain competitive advantage.
We brought Paul into a project that had been struggling to deliver UI functionality written in React.
A huge challenge was the client was not totally sure what they wanted, so requirements were not as clear as they needed to be.
All these challenges went away with Paul. He was able to quickly deliver functionality that could be put in front of the client for feedback.
Paul could then quickly change/add functionality based on that feedback.
Within a few cycles we were delivering exactly what the client wanted, making everyone happy.
Paul's quality is amazing, as is his ability to explain his code and architectural approaches.
I would highly recommend Paul

Frontend First

I’m an open-source fanatic with countless merged pull requests across numerous major repositories.
I write professionally for LogRocket and on my own personal blog, often about practical web performance.
I have 25+ years of experience shipping and improving frontends for organisations such as:
- The digital transformation of disclosure scotland for both the basic disclosure and the PVG scheme digital online forms that replaced legacy or paper based alternatives.